Britbike forum

Classic British SparesKlempf British PartsBaxter CycleBritBike Sponsor SteadfastCyclesThe Bonneville ShopLowbrow CustomsGirling Classic MotorcycleLucas Classic MotorcycleHepolite PistonsIndustrial tec supply Classic Bike Parts Cheshire

Upgrade Your membership! Premium Membership Gold Membership Vendor Membership

New Sponsor post
New FAQ post
Manuals on DVD - Buy 4 for 3
All 4 DVD Manual
Member Spotlight
DavidP
DavidP
Crossville, TN
Posts: 7,697
Joined: October 2008
ShoutChat
Comment Guidelines: Do post respectful and insightful comments. Don't flame, hate, spam.
Top Posters(30 Days)
quinten 71
Top Likes Received (30 Days)
NickL 28
Newest Members
NRpolo, Ianc15, chuckhaz, Motorelic, Mrmoe
12,118 Registered Users
Who's Online Now
9 members (enzo 4N, Gordon Gray, No Name Man, gavin eisler, Tridentman, Magnetoman, BeezaBryan, James C Fisher, Shippy), 39 guests, and 15 robots.
Key: Admin, Global Mod, Mod
Forum Statistics
Forums35
Topics76,031
Posts769,175
Members12,118
Most Online151
May 8th, 2022
Previous Thread
Next Thread
Print Thread
#880383 05/12/22 5:18 pm
Joined: Nov 2020
Posts: 160
Likes: 16
C
Chip H Offline OP
Britbike forum member
OP Offline
Britbike forum member
C
Joined: Nov 2020
Posts: 160
Likes: 16
British Motorcycle Icon Norton Roars Back to Life With 100M Pound Investment

https://jalopnik.com/british-motorcycle-icon-norton-roars-back-to-life-with-1848881678

British motorcycles on eBay
Joined: Oct 2006
Posts: 4,624
Likes: 152
I
Britbike forum member
Offline
Britbike forum member
I
Joined: Oct 2006
Posts: 4,624
Likes: 152
NORTON: More lives than a cat, and most of them short.

Chip H #880433 05/13/22 12:36 pm
Joined: Jan 2006
Posts: 8,368
Likes: 265
Britbike forum member
Offline
Britbike forum member
Joined: Jan 2006
Posts: 8,368
Likes: 265
VERY old news.

TVS is a worldwide player with VERY deep pockets, and proven profitability using their own money.

It will go well, regardless of what the naysayers want to say about new Nortons not being British.


GrandPaul (does not use emoticons)
Author of the book "Old Bikes"
Too many bikes to list, mostly Triumph & Norton, a BSA, & some Japanese
"The Iron in your blood should be Vintage"
Joined: Jul 2001
Posts: 14,439
Likes: 304
Well'ard Rocker
Offline
Well'ard Rocker
Joined: Jul 2001
Posts: 14,439
Likes: 304
Originally Posted by GrandPaul
VERY old news.

TVS is a worldwide player with VERY deep pockets, and proven profitability using their own money.

It will go well, regardless of what the naysayers want to say about new Nortons not being British.

Well, you know, there are "People Following the Crowd and Cheering" and then there are "Naysayers". I've been both, because one is not 'better' than the other when it comes to motorcycles ....

Lannis


"Never stand and take a charge. Charge them too!"
Joined: May 2004
Posts: 5,186
Likes: 177
B
Britbike forum member
Offline
Britbike forum member
B
Joined: May 2004
Posts: 5,186
Likes: 177
SMELLS
Assuming they £ 10,000 gross profi per bike , and that is very doubful at th estimated output of 8,000 bikes a year and both the production & subsequent sales at that level as again highly doubtful it will take 1200 years to recoup the £ 100,000,000 invested .
Considering that the mystique of the Norton name only exists in a handful of english Speaking countries and nearly all of them have pledged to ban the sales of all petrol powered engined vehicles in the next 20 years , it just does not make the slightest bit of sence .
Same story as the new BSA's but at least the BSA name is known through out SE Asia as there are a lot of ex WWII WM20's still in daily use in SE Asia.


Bike Beesa
Trevor
Joined: Jan 2006
Posts: 8,368
Likes: 265
Britbike forum member
Offline
Britbike forum member
Joined: Jan 2006
Posts: 8,368
Likes: 265
Originally Posted by BSA_WM20
SMELLS
Assuming they £ 10,000 gross profi per bike , and that is very doubful at th estimated output of 8,000 bikes a year and both the production & subsequent sales at that level as again highly doubtful it will take 1200 years to recoup the £ 100,000,000 invested
Norton is only one facet of the TVS "empire", a very well-to-do and profitable concern.

It's quite likely those numbers are totally screwy; but in any case, TVS will make this project profitable, and whatever they invest will have a ROI they can handle.


GrandPaul (does not use emoticons)
Author of the book "Old Bikes"
Too many bikes to list, mostly Triumph & Norton, a BSA, & some Japanese
"The Iron in your blood should be Vintage"
Joined: Nov 2020
Posts: 160
Likes: 16
C
Chip H Offline OP
Britbike forum member
OP Offline
Britbike forum member
C
Joined: Nov 2020
Posts: 160
Likes: 16
A hunderd million pounds would make me pretty perky too.

Last edited by Chip H; 05/14/22 2:19 pm. Reason: speling.
GrandPaul #880601 Yesterday at 03:58 AM
Joined: May 2004
Posts: 5,186
Likes: 177
B
Britbike forum member
Offline
Britbike forum member
B
Joined: May 2004
Posts: 5,186
Likes: 177
Originally Posted by GrandPaul
Originally Posted by BSA_WM20
SMELLS
Assuming they £ 10,000 gross profi per bike , and that is very doubful at th estimated output of 8,000 bikes a year and both the production & subsequent sales at that level as again highly doubtful it will take 1200 years to recoup the £ 100,000,000 invested
Norton is only one facet of the TVS "empire", a very well-to-do and profitable concern.

It's quite likely those numbers are totally screwy; but in any case, TVS will make this project profitable, and whatever they invest will have a ROI they can handle.
Still smells funny Paul
You don't run a profitable manufacturing empire by taking on a project that has no chance of ever turning a profit .
This has been born out by the previous atempt to reaunch Norton
Even if the £ 100,000,000 was a 10 times exageration you ar still looking at a payback period of 120 years .
very few businesses would touch anything that has a longer pay back than 10 years.
Look at all of the transport companies Mahindra has bought then dumped a few years latter on when they realized it could never turn a profit sufficient to repay the capital cost .
So unless some one on the TVS is an ardent Norton fanatic and has been pullion one over the rest of the board or it has been bought to shuffle money arounf the planet to play the money market or avoid tax or both .


Bike Beesa
Trevor
BSA_WM20 #880628 Yesterday at 01:19 PM
Joined: Jan 2006
Posts: 8,368
Likes: 265
Britbike forum member
Offline
Britbike forum member
Joined: Jan 2006
Posts: 8,368
Likes: 265
Originally Posted by BSA_WM20
So unless some one on the TVS is an ardent Norton fanatic and has been pullion one over the rest of the board or it has been bought to shuffle money arounf the planet to play the money market or avoid tax or both .
That may be it. I believe it is a large family, and they recently divided duties/directions of each asset to the individual family members. At least it is my understanding that one family member is heading the Norton project.

I fully believe they will make it work, they are more akin to John Bloor than Stuart the Rip-Off.


GrandPaul (does not use emoticons)
Author of the book "Old Bikes"
Too many bikes to list, mostly Triumph & Norton, a BSA, & some Japanese
"The Iron in your blood should be Vintage"
Chip H #880668 Yesterday at 09:16 PM
Joined: Aug 2001
Posts: 4,647
Likes: 77
R
Britbike forum member
Offline
Britbike forum member
R
Joined: Aug 2001
Posts: 4,647
Likes: 77
With 100 million quids, even Stuart Garner would have made Norton fly !!!

You could see him scratching around for funds about right from the get-go.
Grand Plans, and next to no moolah to do it with ....

Don't they say it takes about 2 $billions+ to get a new car to market these days.
So even that 100 millions is small beer .. ?
Cars have more to them, of course.

Joined: Jan 2021
Posts: 80
Likes: 8
H
Britbike forum member
Offline
Britbike forum member
H
Joined: Jan 2021
Posts: 80
Likes: 8
To make a go they will probably go the route of modern Triumph and BSA. R&D in the UK, manufacture in Asia.

Joined: Oct 2001
Posts: 2,101
Likes: 325
Britbike forum member
Offline
Britbike forum member
Joined: Oct 2001
Posts: 2,101
Likes: 325
Originally Posted by BSA_WM20
SMELLS
Assuming they £ 10,000 gross profi per bike , and that is very doubful at th estimated output of 8,000 bikes a year and both the production & subsequent sales at that level as again highly doubtful it will take 1200 years to recoup the £ 100,000,000 invested
You've mucked up those pesky zeros again, Trev.

£10,000/bike x 8,000 bikes is £80,000,000/yr. A nice little earner, as Arthur Daley would have said.

Even at a margin of £1,000 / bike, that's still an 8% return.

Agreed, though, that the volumes are likely to be much lower early in the piece, which brings the NPV down considerably.

Last edited by Shane in Oz; 12 hours ago. Reason: Corrected Minder quote

Moderated by  bill50cal 

Link Copied to Clipboard
British Cycle SupplyMorries PlaceKlempf British PartsBSA Unit SinglesPodtronicVintage MagazineBritBike SponsorBritish Tools & FastenersBritBike Sponsor






© 1996-2022 britbike.com
Powered by UBB.threads™ PHP Forum Software 7.7.5