Bizarre styling, as with most modern bikes. Perhaps it's me!
No, it's not just you. Perhaps I've spent too many hours looking at original classic bikes but the "modern" styling just looks plain goofy to me.
This bike seems to have borrowed many styling features from hipster bob-jobs. Short ironing board seats with diamond pattern uphostery, bobbed off mudguards, knobby tires, half-cafe half-scrambler looks.
They are styling for the youth market of today. I can't blame them though.