the latest iteration of Cycle World, which is now a sort of lifestyle mag thick on art photos and only somewhat about motorcycles.
The Contents page of issue 3 of 2019 has four articles credited to four authors. Not counting ads, those articles cover 29 pages, while uncredited Kevin Cameron wrote articles that cover 16 pages. That is, although Kevin gets no credit on the Contents page, he is 20% of the actual authors but is responsible for 36% of the content. I hope he is being rewarded handsomely because he's been carrying the editorial content of that magazine on his back for quite some time.
Suzuki has a 2-page ad at the front of the latest issue, Royal Enfield has a 2-page ad in the middle, and there's 1 page each from Indian, KTM, Moto Guzzi, Husqvarna, and Harley-Davidson. All the other manufacturers are MIA (i.e. BMW, Ducati, Honda, Kawasaki, Triumph, Yamaha, ...). The situation with the now-defunct sister publication Motorcyclist was even worse, so it's not as if hordes of additional advertisers have been cut loose to move to Cycle World.
Britbike caters to the small sub-set of those motorcyclists who are interested in motorcycles that haven't been made for 40+ years. And, even then, only a sub-set of that sub-set have found this site. Despite this, my thread on the little known 1957 Spitfire
has had over 700k views, and the restoration of a 1928 Ariel
will hit 500k views within a few days, i.e. ~25k/month in recent months even though I haven't added new content for at least 6 months. Cycle World had a total circulation of 129k per issue last year.[*] There were just 5 issues so that's only ~2x more than the views during the same interval of a thread about an obscure motorcycle on a specialized site. Since in 2019 the eyes are looking at the internet, not at paper, is it any wonder that advertising dollars have followed the eyes to the internet?
What this means it that either most manufacturers no longer have ad budgets, or they've found it more cost-effective to spend that money somewhere other than magazines. The old model for magazines was for them to live on ad revenue, not subscriptions, so unless a new model starts working soon things don't look good for a continued paper version of Cycle World.
[*] Twenty years earlier the circulation was 2.5x higher at 318k and each issue was packed with ads from outside as well as inside the industry.